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Daily Search Forum Recap: September 6, 2010
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....
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seroundtable.com
Mon, 06 Sep 2010 21:30:19 +0000
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Accepting Speaker Pitches for SphinnCon Israel
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About 25 days ago I announced the next Israel SEO/SEM conference. SphinnCon Israel is coming back in 2011, it will be taking place on Sunday, January 9, 2011. I wanted to let you know that we are now accepting speaker...
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seroundtable.com
Mon, 06 Sep 2010 16:28:50 +0000
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Google Now Indexing SVG, SEOs Don't Care
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Last week, Google announced they are now indexing SVG, Scalable Vector Graphics. As a searcher, you can now find SVG documents in the Google index. Google said they will index it as a standalone file or embedded directly in HTML....
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seroundtable.com
Mon, 06 Sep 2010 15:29:11 +0000
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Google Showing 20+ Results Despite Search Setting
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Ever since the weekend, when I do a search at Google, Google is returning 20 or more (I am seeing 30 results) search results on the page. I checked my Google search setting preference and it was set to show...
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seroundtable.com
Mon, 06 Sep 2010 15:29:11 +0000
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Google AdWords "Try Also" Suggesting "Breasts"
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Many by now have seen the "try also" section under some of the AdWords results on a Google search. Google started testing them in March and went forward with them months ago. A new Google Web Search Help thread has...
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seroundtable.com
Mon, 06 Sep 2010 15:29:11 +0000
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Labor Day 2010 Search Engine Logos Lacking (Google & Ask.com)
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Compared to the years before the Labor Day logos are lacking this year. Ask.com is the most dressed up for the day. Google has a small flag, which fades in, which is more than what they normally have. Cre8asite Forums...
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seroundtable.com
Mon, 06 Sep 2010 14:27:55 +0000
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Search Trends: Digg vs. Reddit
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Digg users "bury" the new site and have founder Kevin Rose seeing Reddit. A look inside the numbers. ...
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searchenginewatch.com
Mon, 06 Sep 2010 05:22:26 +0000
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Daily Search Forum Recap: September 3, 2010
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....
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seroundtable.com
Fri, 03 Sep 2010 21:28:12 +0000
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Video Recap of Weekly Search Buzz :: September 3, 2010
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This week's video is a bit longer than most, but that is okay, next week there won't be a video recap. Bing seemed to update their search ranking algorithm this week. Google may have tweaked their MayDay algorithm? Google added...
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seroundtable.com
Fri, 03 Sep 2010 21:28:12 +0000
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Google Improves Control of PPC Exposure With Modified Broad Match
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<p>by Mike Fleming <p>If you manage a PPC account, you know that for several years now AdWords has had three match types: exact, phrase, and broad. You also know what they mean and how your keywords are matched to search queries. Up until a couple of years ago, broad match meant that the keywords in your phrase were matched to queries that had all of your words in any order . <p>Then, broad match became "expanded broad match" where Google's algorithm was given free reign to decide if search queries were a close enough match in search intent to show your ad. Many of the results were not even close. Your keyword could be business cards and your ad would show on state ids and business plans . <p>The overwhelming advantage of broad match of course is that you get more impressions, clicks and conversions; although you most likely would have a lower conversion rate that will make you pay more for each conversion. So for some it works and for some not so much. The major disadvantage is that you have to spend time going through your search queries very often to weed out those that are not applicable to your business because you paid for clicks state ids and business plans . <p>But now, Google has given us another option that offers more flexibility in balancing the tension between traffic and relevance; the old broad match and expanded broad match. It's called modified broad match . This option has greater reach than phrase match, but is more controlled than broad match. <p> How? With this match type, if you put a plus (+) sign in front of a word in your phrase, AdWords will only match your keyword to search queries that contain that word exactly or contain a close variation of the word . <p>Google defines a close variation as "misspellings, singular/plural, abbreviations/acronyms, stemming (like "floor" and "flooring") and synonyms. They say related searches like "flowers" and "tulips" are not considered close variations. <p>So basically they are allowing advertisers to choose between the old broad match, newer broad match, or a combination of the two. You can choose to "bring in the reins" so to speak on broad match and decide which words in keyword phrases are necessary in the search query for their ad to be triggered. So, you could do this: <p>business +cards <p>This means card will not be matched with id or plan but only cards exactly or close variations of it (card, etc.). Now, this still means that you could get matched to id card; so if you want to further filter your possible matches, you could go with: <p>+business +cards <p>This functions like the old school broad match. Now business will always mean business and cards will always mean cards. <p>This really takes the realistic number of possible match types up to 6 or 7. Here's a really cool graph that shows the match types, their relative reach and an initial bidding strategy for each. <p>If you would like to test these match types out, choose a couple ad groups where you are struggling, copy them and use the new ad groups to replace your broad match keywords with modified broad match. Modify your broad match keywords and set their bids between the your broad match and phrase match keywords. Then, after enough data has collected you can analyze search queries and conversions of each ad group to see the results and adjust using your reports. <p> Be sure and visit our small business news site.
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searchengineguide.com
Fri, 03 Sep 2010 21:23:14 +0000
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Google Buckyball Logo / Doodle
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If you visit Google New Zealand today, you will see a special animated logo. The logo is a buckyball or fullerence. A fullerene is any molecule composed entirely of carbon, in the form of a hollow sphere, ellipsoid, or tube....
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seroundtable.com
Fri, 03 Sep 2010 16:30:33 +0000
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Google Slow To Remove Legally Seized Sites?
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Have you ever stumbled upon a web site that was legally seized by the U.S. government? Sometimes, not always, they contain an image on the site that looks like this: Some folks at WebmasterWorld are saying that Google has been...
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seroundtable.com
Fri, 03 Sep 2010 14:27:15 +0000
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Microsoft Cloaking MSNBots Again?
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A WebmasterWorld thread has webmasters complaining that Microsoft is cloaking their MSNBots again, soon to be named BingBot. It has been going on recently since early August and continues throughout today. Microsoft has had issues with cloaking their bots in...
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seroundtable.com
Fri, 03 Sep 2010 14:27:15 +0000
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Google Adds Better Error Reporting For Rich Snippets & Breadcrumb Markups
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Google announced two new webmaster features. The first is related to rich snippets testing tool and the second is related to the breadcrumb URLs in Google. Google said they have made the rich snippets testing tool error reporting more robust....
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seroundtable.com
Fri, 03 Sep 2010 13:28:55 +0000
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How Do You Cancel Google Place $25 Tags?
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Google has been pushing the local maps Google Place tags. They have been giving them away for free for a month, but requiring users to enter their billing information and cancel within 30 days to not be charged. The thing...
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seroundtable.com
Fri, 03 Sep 2010 13:28:55 +0000
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